The Project
The founders of iconic furniture brand Mocka came to us with a clear challenge: to help them launch Yes Mila, a premium kids’ clothing brand, into New Zealand and beyond. We obviously said YES!
Yes Mila is all about creating a high quality, European-designed yet budget-friendly, clothing for kids to let them be kids, and yes, with all the mess that comes with it.
The Scoop
To create that emotional connection with our potential audience, the creative approach stayed true to the brand’s DNA: Let kids be kids! (…because being a model is for boring grown-ups!) So, we strapped some cameras to the kids and let them do what they do best! What could possibly go wrong?
From creative to production, from shooting overseas to rolling it out across platforms, from influencers to Instagram, and from PR to digital assets, we helped shape the brand’s tone and bring it to life, just in time for summer. Phew. Say yes to Yes Mila, a bold, digital-first e-Commerce brand launch that feels fresh, human, and consistent across every touchpoint.
