Rebranding the Outdoors


Brand Strategy / Creative Strategy / Design / Digital Channels Management / Website Development
Manufacturing & Retail

The Project

TwinNeedle, a brand passionate about outdoor equipment and focussed on sustainability, came to us with an interesting challenge: For some time, they had been concentrating on repairing and customising outdoor gear.

Now, after years of fixing people’s problems, they want to grow and diversify their portfolio to produce more generalist outdoor equipment as well as keep their core audience engaged.

The Scoop

Working closely with TwinNeedle, TwoScoops ignited the process by having a Strategy Workshop with the brand team.

Next, we created a solid set of Brand Guidelines establishing the mission, values and direction of the company, focusing on a clear and solid objective: to give an outstanding customer service while doing good for the planet.

"Every piece of gear they produce is field tested by the country’s leading guides, hunters, military and police personnel in the environments they are designed for."

This strategy now lives on their website, social media channels and visual content.

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