client
RDP
Category
Creative Ideation / Graphic Design / Collaboration / Experiential / Strategy / Events / Social Media / Activation
year
2025
SECTOR
Energy
The Project
After shaping the brand strategy for RD Petroleum “We Move With You” we knew it wasn’t just a tagline. It was a call to action: build real connections with local communities in unexpected ways. Say no more.
Saying you’re part of the community is one thing…proving it is another.
The Scoop
So, when RD Petroleum sponsored the first-ever chilli-eating comp at the Ashburton A&P Show, we brought the heat literally with a limited-edition RD Petroleum Heat Sauce. Yeah!
The sauce quickly became a local legend. Even the radio host wanted bottles to give away on air. Free PR? Yes please.
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