client
Laboratoires Bailleul International
Category
Research & Analysis / Digital Strategy / Channel Marketing & Optimisation
year
2023
SECTOR
Pharmaceutical
The Project
Laboratoires Bailleul International is a pharmaceutical company specialising in the development and marketing of pharmaceutical products, food supplements, and dermo-cosmetic products.
They wanted to analyse digital audiences and trends in six different countries across Europe before launching one of their most iconic products, Mycogel.
The Scoop
Co-ordinating with their international headquarters in both Switzerland and Luxembourg, we conducted comprehensive digital research, analysis and market action plan for five key European regions.
![](https://cdn.prod.website-files.com/65ce8f907ec4caf8ce09b1a5/65dd11155f344af2f87423d1_laboratories-baillieul-international.jpg)
![](https://cdn.prod.website-files.com/65ce8f907ec4caf8ce09b1a5/65dd111af7c8bfd5eaa2fd0d_document-mycogel.png)
This research laid the foundation for a successful launching campaign for Mycogel, making steps towards combating a major dermatological condition.
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