Make Moogy Smile Again

Home and Family

Home and Family
Creative Strategy / Creative / Production / Digital Advertising / Search Advertising / Media Buying
Not for Profit / Charity

The Project

Home & Family, New Zealand’s second-oldest charity, believes every child deserves to grow up in a loving, safe, and nurturing home.

Home and Family asked us to help them spread the word in a fresh, engaging way that stands out.

The Scoop

Meet MOOGY, a cute and friendly monster who shows just how important a happy home is.

When kids are safe and loved, MOOGY is happy. But when they’re not, MOOGY gets sad—and nobody wants to see a sad MOOGY!

Moogy exists to highlight the critical role of a safe and nurturing environment in fostering children’s imaginations and protecting their childhoods. When a child's happiness and security are taken care of, Moogy thrives, and when they aren’t, Moogy suffers. Your support in “making Moogy smile” and telling Moogy’s story, will amplify the voices of our tamariki who deserve to be heard. Together, we can create a brighter future where childhoods are protected and imaginations can soar! Donate now.

We released our little monster into the wild, with digital billboards welcoming travellers at the airport and took over social media with fun, engaging content that got everyone talking. And this is just the beginning of an amazing story.

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