client
EDC
Category
Brand Strategy Workshop / Campaign Ideation / Graphic Design / Digital Integrations
year
2023
SECTOR
Construction
The Project
EDC Civil and Structural bring technical expertise and problem-solving for clients through innovative, reliable, and creative construction solutions. They have offices in Auckland, Christchurch, and Whakatane.
We were engaged to create a leads generation campaign that had a distinctive overarching umbrella idea for the team, but that can be tailored to the two very distinct audiences: Architects and Developers.
The Scoop
The category has traditionally been serious and ‘matter of fact’, so we wanted to shake things up and stand out from others in the industry.
![](https://cdn.prod.website-files.com/65ce8f907ec4caf8ce09b1a5/65dfbe02ec9ae9447a8aa8a4_wide-edc_campaign.jpg)
![](https://cdn.prod.website-files.com/65ce8f907ec4caf8ce09b1a5/65dd15dcb3a577e847f971c2_EDC.png)
We did this by encorporating humour and a tongue-in-cheek approach to the campaign.
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